AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

AdNews

Is daydreaming in a virtual office real?

The mouldy cookie and roaches • The creative contingent of adland is the beating heart of the industry. To fully embrace this, and with a mission to create awesome and inspiring covers, each month AdNews handpicks an agency to work its magic.

Squeak E. Clean first impressions • We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month, we speak to Squeak E. Clean Studios’ director of first impressions: Bella.

Picture This

The race to continue tracking • The way advertisers track and target consumers is about to get a lot more complicated without third-party cookies. AdNews looks at why they are disappearing and what comes next.

5 minutes with… • Xandr senior account director Mark Serhan shares his thoughts on some of the big changes at both Xandr and across the broader advertising industry.

Television’s irresistible post-pandemic appeal • Advertisers emerged from the pandemic chasing the power of the small screen, but how long will the television ad spend boom last?

Attribution must embrace the long-term value of TV

Taking the pulse of CMOs • At first, brands and their marketing teams took blows when the pandemic arrived, but quickly switched to attack, seeking advantage and a path to growth.

Sneak Peek

Trust us: You’ve got this • How to build a dream career in a creative industry.

Imogen Hewitt on crimping shears, saving jobs, and communications • Imogen Hewitt was a newly minted CEO when the pandemic hit, but quickly realised that no-one else had a playbook in their bottom drawer to deal with such a crisis.

TWITCH WANTS TO BE ADVERTISERS’ ‘MUST-HAVE’ • Lockdowns around the world caused live-streaming platform Twitch to explode in 2020. We catch up with local boss Ricky Chanana to see where the platform has landed after the initial hype, and where he wants to take it next.

Driveaway ads • A key category in the advertising world, automotive ads have traditionally been showstopping commercials. But how do they fare today? AdNews asks creatives to share their thoughts.