AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

AdNews

Reimagining crying as a cure

Mastering the metaverse • The creative contingent of adland is the beating heart of the industry. AdNews, with a mission to create high impact and inspiring covers, hand picks an agency to work magic. This time it’s Showpony.

Motivation and fetch • We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month we speak to Hugo, Chief Executive Woof-icer – Carat Adelaide.

A Picture This

The great talent war • Is it the Great Resignation or the Great Reassessment? The way we work, and how agencies and staff interact, has been shredded. Experienced staff are thin on the ground and salaries are rising.

The rise and rise of Nunn Media • Nunn Media, with annual billings of more than $330 million, recently acquired Alley, the AdNews Digital Agency of the Year. It was Nunn's fourth acquisition since 2013 and its largest.

Metaverse Transcended • Is this a gold rush, with digital players hitching up virtual wagons to search (with VR headsets) for the metaverse motherload? An advertising frontier to conquer?

The metrics that matter in influencer marketing: ROI and brand safety • As influencer marketing scales at pace, the discipline needs to move towards metrics that matter to marketers – ROI and brand safety. GroupM’s creator marketing platform INCA helps provide clear and standardised metrics across influencer marketing and guarantees outcomes for advertisers. Nick Hinchley, group digital director at GroupM agency MediaCom, outlines how new tech and accountability underpins the growth of influencer marketing.

Fusing creativity and technology • AnalogFolk launched more than 10 years ago after noticing a gap in the market. Since then the agency has helped brands connect with consumers and expanded its business from within. We speak to partner and managing director Matt Robinson to learn about the agency’s story.

Working for a better industry • M&C Saatchi’s Mandie van der Merwe has been named AdNews Emerging Leader. We chat with her about her career, challenges for the industry, and future goals.

ENGAGING WITH PURPOSE • Yahoo has been boosting its local team amid a series of changes. We sit down with regional leader Paul Sigaloff to discuss the challenges ahead.

Big summer ads • The Australian Open brings with it big ads for the summer. We ask three creatives to share their thoughts on some of the most played commercials during the tennis broadcast.

UBER EATS • Creative Agency Special Australia

CRYPTO.COM

TOYOTA • Creative Agency Saatchi & Saatchi

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