AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

AdNews

Talented reflections and a perfect stuff-up

Celebrating the audio format • The creative contingent of adland is the beating heart of the industry. To fully embrace this, and with a mission to create inspiring covers, each month AdNews hand-picks an agency to work its magic. This month, we called on Coffee Cocoa Gunpowder to deliver a cover that showcased the rise of audio.

Fun, feels and fur • Highlighting our furry friends across the advertising, adtech, marketing and media sector, and how these stars help get results. This month, we speak to Darwin Applebee, director of pawtnerships and ruffenue at impact.com.

Making TV work better in 2022 • Amobee’s senior director, platform and solutions, Dillen Alahendra and product manager, Lenten Reddy, share their thoughts on the value of TV in the coming year.

All the winners of the AdNews Agency of the Year • We are delighted to present the winners of the AdNews Agency of the Year Awards.

The perseverance of audio • The pandemic accelerated new listening trends in the audio space. We look at just how much has changed, and what comes

Why is the 2022 lamb commercial so good? • The release of the annual campaign has become part of the Summer holiday schedule. .

A blind date for Jack Nimble and Sparro • We go inside an agency acquisition where a big digital agency meets social-first content.

BUILDING THE RIGHT TEAM FOR PODCASTS’ BOOM • Acast’s local business has been growing alongside the rise of podcasts. We speak to managing director Henrik Isaksson about how the team has been working together.

Social media platforms fight to stand out • People flocked to social media apps during the COVID-19 pandemic. We take a look at how the social media players, both old and new, used campaigns to stand out and draw in users.

TIKTOK • Creative Agency Saatchi & Saatchi New

SNAPCHAT • Creative Agency In-house

INSTAGRAM • Creative Agency Johannes Leonardo

YUBO • Creative Agency Koto