AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

AdNews

We love being in advertising, but …

A sheep in wolf’s clothing • The creative contingent of adland is the beating heart of the industry. AdNews, with a mission to create high impact and inspiring covers, hand picks an agency to work magic. This time it’s Archibald Williams.

Millie at Optimising • We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month we speak to Millie via Optimising co-founder Daniel Zuccon.

Picture This

Anathea Ruys’ return to Australia • After eight years, first in Asia and then the US, in powerhouse media business leadership roles, Anathea Ruys’ triumphant return to Sydney as CEO of UM Australia transpired to be less than auspicious.

Back in love with the small box • As the nation worked to eliminate COVID, the box in the corner of the living room became more important.

Imposter Syndrome • The advertising industry excels at it. Self doubt holds back many.

Inside Buy From The Bush • The zero budget campaign came out of nowhere to help regional Australia from the economic impact of bushfires.

Hulsbosch Turns 40 • Hans Hulsbosch, founder and executive creative director at Hulsbosch, highlights how the industry has changed over the decades.

Starting your own agency – It’s Friday • Energy beats everything, is the ethos behind It’s Friday, started by three friends who worked together in big agencies over the years.

SAMSUNG ADS AUSTRALIA • Samsung Ads, after a six-month soft launch near the end of 2020, officially opened in Australia at the end of March 2021.

Advertising sky high • Qantas, Air New Zealand, EasyJet and Jetstar flew into 2022 with a cargo load of campaigns. We asked creatives to share their thoughts on just how high these campaigns soared.