AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

AdNews

Formal pyjamas or casual shirt?

Inspiring hope and freedom • The creative contingent of adland is the beating heart of the industry. Each issue, AdNews asks an agency to work its magic to create an inspiring cover. This time it’s Houston Group.

Magnite’s unofficial supervisor • We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month, we speak to sell-side advertising platform Magnite’s coffee retriever, Jolly.

The door is open – go for it • We asked industry leaders to dress up, reflect on the year just gone, and look into 2022 with an optimistic eye.

People & Partnerships: Gumtree, CarsGuide & Autotrader’s New Media Team • Newly appointed Director of Commercial Partnerships for Gumtree, CarsGuide and Autotrader, Shannon Fitzpatrick, brings together a national team of media, adtech and data specialists to strengthen partnerships and unlock new advertising opportunities for brands and agencies.

About Gumtree Media

TURBOCHARGING PARTNERSHIPS IN THE NEW YEAR • New audience trends means new opportunities for Twitter. We sit down with local acting managing director Angus Keene to discuss the team’s plan for the new year.

EMILY FOAT •HEAD OF AGENCY DEVELOPMENT

NICOLE CADIZ •GLOBAL VIDEO SOLUTIONS LEAD

IAN WHEELER •GLOBAL CONTENT PARTNERSHIPS

LEE OWENS •HEAD OF TWITTER NEXT, AUNZ

5 minutes with… • AdNews sits down with Xandr senior account director Erica Blakslee to discuss the implications of a privacy-first future on programmatic transparency, targeting and trading.

Breaking down climate change for children • NRMA Insurance and Thinkerbell utilised Minecraft to explain natural disasters to students.

Climate Warriors fast facts

Australia’s reopening: What the data tells us about future consumer behaviour patterns • There are signs that we are coming towards the end of the pandemic dominating our lives but what does the data tell us about how consumer behaviour will change? Tracey Porter reports.

Riding a giant ad wave • Money is being pumped into advertising as brands chase consumer dollars out of lockdown, but how long will the surge last and where are the opportunities?

Top 5 Predictions

Yellow brick road or dead cat bounce? • Where’s the money? The direction of the industry in 2022 and the challenges for CMOs.

Why Publicis bought this Australian startup • Reported to be a $200 million deal, Publicis Groupe snapped up Brisbane-based company CitrusAd.

Creativity blooms • At AdNews we handpick a creative agency to spin their magic to dream up our cover for each edition.

The simple delight of Cadbury’s boy on a bus

Pro-vaccination ads • This year, brands have been playing a role in achieving Australia's COVID-19 vaccination targets.

#VAXTHENATION • Creative Agency Good One Creative

YOU OUGHTA BE VACCINATED • Creative Agency BWMIsobar Australia

VICTORIA BITTER • Creative Agency Clemenger BBDO Melbourne

PUT A JAB ON THE MENU • Creative: David Nabay