AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

AdNews

Ugg boots in the time of the pandemic

A haven in a bubble • The creative contingent of adland is the beating heart of the industry. To fully embrace this, and with a mission to create inspiring covers, each month AdNews picks an agency to work its magic.

Saatchi’s constructive distraction • We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month, we speak to Saatchi & Saatchi NZ agency runner Moose the Greyhound.

Picture This

New Zealand’s influencer marketing is just getting started • The influencer marketing space in New Zealand has been getting more attention during the past two years. We speak to experts about why and where the space is heading next.

Emerging Leaders 2021 • As our leaders rise to the challenge of a turbulent year, it’s time to celebrate the next wave of champions who will steer the industry. Here, we announce who made this year’s 20 Emerging Leaders list.

Meet the judges

A cast iron life • Jumping out of the advertising industry into the hot iron, Joe Carter turned a communications role into a career parachute.

Why is New Zealand so good? • New Zealand’s creative industry, long known for its bootstrap can-do, its humour and ambition, is a standout globally and leading the economic resurgence.

CONNECTING TO CULTURE • Newly appointed Colenso BBDO boss Angela Watson wants to get the agency connected to New Zealand culture. That means increasing diversity and driving authenticity.

Publicis Groupe: The power of one • Mental health, long hours and short tenures are just some of the issues synonymous with the advertising and media industry. In this issue’s Better Workplaces, Publicis Groupe chief talent officer Pauly Grant takes us through the holding company’s new Sydney hub, alongside its group-wide cultural and HR initiatives.

Company Snapshot

Air NZ safety videos • They are distinctive, funny, attention-grabbing and get the point across in an entertaining way. The safety video for Air New Zealand is its own genre.

AIR ALL BLACKS • Creative Agency Vision Thing

THE WORLD’S COOLEST SAFETY VIDEO • Creative Agency True

SUMMER OF SAFETY • Creative Agency True and Exposure

THE MOST EPIC SAFETY VIDEO EVER MADE • Creative Agency True