AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

AdNews

Keeping up standards

Inspiring the AI • The creative contingent of adland is the beating heart of the industry. To fully embrace this, and with a mission to create inspiring covers, each month AdNews handpicks an agency to work its magic. This month, we called on BMF to look into the future.

Thunder at Half Dome • We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month we speak to Thunder at Half Dome.

Picture This

Finalists – AdNews Agency of the Year • AdNews is proud to announce 2022 finalists.

Rose Herceg’s view • The president, WPP, Australia and New Zealand, with her outlook for next year.

Industry outlook for 2023 • We asked industry leaders for a rundown on the year past and the prospects for the one ahead. 2022 was by all accounts a bumper year for agencies but 2023 is not so clear.

Punching through to 2023 • It’s tough out there. Cost of living is rising. Consumer confidence is challenged. War in Europe. Where does that leave advertising?

Does an agency need a CMO? • AdNews sits down with Havas Media Australia’s chief marketing officer Francis Coady and unpacks the importance of shaping a role around talent, not the company.

Podcasts: Vanity or business? • AdNews investigates why media people, agencies and groups have started a podcast. The motivation is to showcase industry players and their work, providing a platform for learning but also a place on centre stage for egos.

Give a XXXX Agency: Thinkerbell Brand: XXXX Gold • Australian beverage company Lion Brewery set out to encourage Australians to give a XXXX about the world and environment via a dystopian campaign that portrays a future without beer.

Events strike back • After an almost three year COVID-induced hiatus of in-person events, marketers from all over have raised their glasses – perhaps one too many – to celebrate the return of networking.

Better Workplaces • The talent crisis and employee preferences for WFH means workplaces need to utilise office spaces as a tool to connect with staff. In Better Workplaces, AdNews looks at how agencies use office design to entice staff to come in and create a company culture worth staying for.

AANA • In October 2023, the Australian Association of National Advertisers (AANA) ushered in a new era by appointing Josh Faulks CEO.

Advertising for the world to see • Tourism Australia, Tasmania, Western Australia and New Zealand are enticing international audiences with alluring campaigns to inspire citizens from around the globe to visit the region. We asked creatives to share their thoughts on how well these campaigns inspired travel.