AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published monthly except for January, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

AdNews

Avenue C

Virginia Hyland

Frirality: Rethinking Virality in Brand Strategy

BMF

Avenue C

Culture planning without the chaos: 3 signals to help advertisers build lasting relevance in 2026

Howatson+Company

Poem

Fandom: The attention economy’s new power source • How intentional fan behavior is reshaping attention—and creating new opportunities for brands on Spotify.

Digitas

Droga5 ANZ, part of Accenture Song

BYD: Challenger to Champion

Havas Red

Impact and Influence Made Measurable: Solving Marketing’s Measurement Challenge • As campaigns grow more complex, understanding the true business impact of marketing is critical. Elias Psarologos, Regional Director at Blis, explores how geo-incrementality and Blis Smart Holdout Groups provide a privacy-first, multi-channel view of incremental impact.

Mum-nipulate The Algorithm

Lamb. The Ultimate Social Device

“Us Without Abuse” by LongReach Media

The KitKat Break Chair (OpenMind/VML/Eleven)

Escape Your Pricey Telco (Avenue C)

It’s time to give marketers the support they really need • In 2026 StackAdapt is committed to enabling data-driven decision making by giving marketers a platform that provides everything they need in one place.

The ad that could only be seen on SBS

Ford Hoop Dreams (Mindshare)

Emotive

36 Months (FINCH & Supermassive)

The Long Lunch

IPG Mediabrands

Plus Also Studios

Howatson+Company

Equality Media + Marketing

Bonds

The SCA National Sales Team

Got You Looking (Dentsu Creative)

The AdNews Agency of the Year long lunch