AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

AdNews

Where do (good) ideas come from?

Being creative with creativity • The creative contingent of adland is the beating heart of the industry. AdNews, with a mission to create high impact and inspiring covers, hand picks an agency to work magic. This time it’s Re.

Herman the tyrant • We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month we speak to Herman at Inocean.

Picture This

Outdoor media resumes its climb • Out-of-home rides high as Australians start moving again.

A focus on growth • Nev Hasan is approaching his 10-year anniversary at Foxtel Media. We sit down with him to look back at his career so far, and goals for the future.

Creativity whisperers • The pandemic felt like a brutal blow to commercial creativity, separating physical teams who liked to bounce off each other and turning them into some sort of clinical electronic abstraction. But what really happened?

A Investigation

Georgia Phillips, COO, Luma Research

KFC Degustation • Taking the Colonel to a place he’s never ventured, deep into the world of food snobs.

TACKLING INDUSTRY CHALLENGES • Digital marketing has seen many changes over recent years. We speak to IAB Australia boss Gai Le Roy on the challenges and opportunities ahead for the sector.

Feature

Inside the Qantas commercial • I Still Call Australia Home, made before the pandemic took hold, pulls at heart strings.