AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

Editor’s Letter

The cheese sample, but make it virtual • The creative contingent of adland is the beating heart of the industry. To fully embrace this, and with a mission to create awesome and inspiring covers, each month AdNews hand-picks an agency to work its magic.

Engine’s pawfessional pat collector • We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month, we speak to Engine Group director of pat collecting, Winnie.

Picture This

Who the heck are Accenture Interactive? • Consultancy and family are two terms that don’t traditionally go hand-in-hand, but that’s exactly what you’ll find when you meet the Interactive team. AdNews sat down with its leadership team for a never-before-seen look into who Accenture Interactive really is.

Where will traditional media go to recover? • In 2020, the COVID-19 pandemic hit advertising spend hard, shrinking traditional media revenue further. We speak to media agencies for their thoughts on how, and when, the sector will recover.

Reinventing experiential • Dubbed a “diabolical” year for experiential marketing by some, 2020 saw the industry reimagine how it forged connections with audiences. From Zoom fatigue to making emerging technologies mainstream, AdNews dives into how the industry has been reworked in 2021.

What sets experiential marketing apart from other forms of marketing?

Nine’s new creative campus • Mental health, long hours and short tenures are just some of the issues synonymous with the advertising/ media industry. In this issue’s Better Workplaces, Nine director of people and culture Vanessa Morley takes us through the company’s new office space, culture, and HR initiatives for staff.

Company Snapshot

The right outfit • As companies continue to scale the amount of content they produce, this Brisbane-based tech company sought to help them keep everything on-brand. AdNews speaks to founder Bruce Stronge on how Outfit is bringing brand automation and efficiencies to enterprise companies.

Brewing a big beer ad • Much like their different and unique tastes, big beer ads come with their own nuances reflective of each brand’s personality. We asked creatives to share their thoughts on just how refreshing these beer ads are.