AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

Ad News

The humaning headline

David and the shrimp • The creative contingent of adland is the beating heart of the industry. To fully embrace this, and with a mission to create awesome and inspiring covers, each month AdNews hand-picks an agency to work its magic.

Motio’s Director of Good-times • We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month we speak to Bob, DOG (Director of Good-times) at Motio.

Picture This

OOH’s renewed vigour post-COVID • Outdoor media took a sudden and hard hit from the pandemic. But the rebound looks just as steep, climbing out of the trough with fresh perspective and a set of strategies.

Outlook

2020: The year marketers gained better control and ROI from their digital outdoor • In the tech space, 2020 accelerated growth. Here’s VMO’s story.

The Australian father of OOH • Brendon Cook has been at the forefront of the outdoor advertising industry for decades. As he steps back from the business he built at oOh!media, AdNews sits down with him to reflect on his 40-year-plus career.

A renaissance for Australian advertising • 2020 was the toughest year with the advertising industry, already dealing with slower growth, hit hard by record low ad spend. But the challenges of the COVID-19 pandemic could create the right conditions for a surge in creativity, and some are already seeing the boom.

Saatchi & Saatchi chief creative officer Mike Spirkovski

Digitas associate creative director Thomas McMullan

Adelaide’s Own • Mark Elsdon, a leading advertising agency principal in the Adelaide market for over 30 years, owns and operates Jarvis Marketing and OMD Adelaide. The only locally owned fully resourced strategic, creative and media agency in South Australia.

Drakes ingredients for every day • Drakes Supermarkets challenger brand success

Adelaide Amplified • Awash with stellar talent and home to brands known in households around the country and the rest of the world, Adelaide might be a smaller market than other capital cities but it is full of big thinkers and ideas.

SIMON RYAN: THE NEW GLOBAL IS LOCAL • Former Dentsu and Carsales boss Simon Ryan marked his return to adland last year with his new venture, RyanCap. AdNews spoke to Ryan and the team to discuss where the business is at today, what’s on the agenda for 2021, and why being Australian owned is advantageous.

True blue ads • Nothing says true blue for people who grew up in Australia like these dinky-di brands. But as they revamp their advertising, do they still hold the same clout today? AdNews asked creatives to share their thoughts on campaigns from several iconic Aussie brands.

VEGEMITE — TASTES LIKE AUSTRALIA • Creative Agency: Thinkerbell

R.M. WILLIAMS — HUGH JACKMAN GETS COMFORTABLE • Creative Agency: Maximum Effort

QANTAS — AUSTRALIAN GIRLS AND GONDWANA NATIONAL CHOIRS SING I STILL CALL AUSTRALIA HOME • Creative Agency: The Monkeys

CAMPBELL ARNOTT’S —TIMTAM 3 WISHES • Creative Agency: Publicis Groupe’s The Neighbourhood