AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

AdNews

Lockdown hacks with dacks

Adland s next chapter • The creative contingent of adland is the beating heart of the industry. To fully embrace this, and with a mission to create awesome and inspiring covers, each month AdNews hand-picks an agency to work its magic.

Credits

Ikon’s experience architect • We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month we speak to Ikon Communications’ experience architect Sigmund Luu.

Picture This

Succeeding This Holiday Season on Social • As the holiday season descends upon us, Smartly.io shares why social media advertising is going to play a vital role in a brand's marketing mix as they seek to maximise sales in the changing landscape.

Ecommerce accelerated: social media advertising through the pandemic • Brands big and small turned to social media to quickly update their customers on changes to their businesses in response to the COVID-19 pandemic. In turn, platforms such as Snapchat and Instagram rolled out new tools to keep them coming back, with a big focus on capturing the fast shift brands were making to ecommerce.

INSIDE TIKTOK’S AUSTRALIA LAUNCH • TikTok, which launched its Australian team at the height of a pandemic, has been dealing with increased political scrutiny and competition from the established social media players. AdNews talks to commercial general manager Brett Armstrong about how the app has stayed on its growth path.

The pandemic’s jagged wave • Will we all be wearing ugg boots when we zoom out of the flattened curve of COVID-19? Expense claims, shelved in the frustration of lockdown, are being submitted again, as sales teams in the media and advertising industry beat the bushes for new business in the second half of the year.

Research by The Lab and Nature

The EY Future Consumer Index

Moods, behaviours and lifestyle

Interview with Sir Martin Sorrell

Emerging Leaders 2020 • In a year filled with so much change, there has never been a more important time to celebrate and showcase the industry’s next wave of leaders. Here we announce who made this year’s coveted top 20 Emerging Leaders list.

Who were the judges?

Holiday here this year • It has been a year unlike any other for the travel industry. Tourism Australia’s domestic campaign message ‘Holiday here this year’ couldn’t be more appropriate so AdNews asked creatives which states and territories have really caught the attention of locals.

AdNews AGENCY MAP