In-House Training for Google Ads is an up-to-date and indispensable playbook for creating and optimizing Google Ads search campaigns.
For many readers, it will solve why their campaigns are not achieving the results they want and need.
We'll create an entire campaign, including its landing page, to demonstrate the strategic, creative, and technical elements required for top-producing campaigns.
More than the campaign creation, it contains many hard-earned pointers for keeping campaigns reliable and profitable.
Whether you're launching new campaigns or optimizing existing ones, you'll find many takeaways you can apply right now.
I've been using Google Ads for 13 years. This book would have saved me a fortune with Ads budgets over the years if it had been available when I first started out.
This edition includes important updates to Ad Manager made by Google as of August 15th, 2021.
Enjoy!