Fast Company

Fast Company takes you inside the minds of the most progressive business leaders. Meet the real innovators of our age and see the latest in design, sustainability, marketing, and social responsibility.

The Gen Z Factor

1 MUSIC • Echo Chamber The music industry is going to war against AI-generated music. Will any humans be left standing?

Crowdsourcing problem-solving • WITH ITS INNOVATIVE CROWDSPARX PROGRAM, ALEX LEE CASTS A WIDE NET FOR GAME-CHANGING IDEAS

A new way to think about banking services • FROM SEAMLESS TRANSACTIONS TO SMART LENDING, FORWARD-THINKING FINANCIAL INSTITUTIONS ARE DELIVERING THE SERVICES CUSTOMERS NEED WHEN THEY NEED THEM

2 BIOTECH • Moderna's Next Shot Two and a half years after its COVID-19 vaccine hit, the pandemic darling is still trying to conjure a follow-up act.

Starup investing goes mainstream • DEALMAKER IS PROVIDING NEW OPPORTUNITIES FOR ORDINARY INVESTORS

Innovation with heart • AT SHOCKWAVE MEDICAL, DIVERSITY AND EMPLOYEE CREATIVITY HELP DRIVE THE FUTURE OF CARDIOVASCULAR CARE

Walking the walk • IN ORDER TO BUILD STRONG BONDS WITH ITS CUSTOMERS, MERRELL LEADS BY EXAMPLE

3 DESIGN • ShopBot to Aisle Five Fulfil Solutions has developed the grocery store of the future.

New ideas to help cancer patients • THE LEUKEMIA & LYMPHOMA SOCIETY TAKES A NOVEL APPROACH TO EXPANDING ITS OFFERINGS

4 LEADERSHIP • He Told You So Ben McKenzie sensed early that crypto was largely an act. With a new book, he's pulling the curtain back completely.

5 ENERGY • Small Wonder Last Energy wants to make nuclear huge by making it tiny.

1 WHAT WORKZ • IF YOU WANT TO KNOW THE CORPORATE CULTURE THAT GEN Z DESIRE, LOOK AT WHAT THEY'RE BUILDING.

THEY WIELD ABSURDISM AND CHAOS IN THEIR CONTENT CREATION. • HANNAH HICKMAN, PARTNER AND HEAD OF YOUTH CULTURE PRACTICE, SPARKS & HONEY

DON'T MISTAKE VALUING WORK-LIFE BALANCE

FOR AN UNWILLINGNESS TO WORK. • GUILLAUME LACROIX, CEO, BRUT

2 The MAKING of GENZ • WHY SO MANY OF THE APPROXIMATELY 72 MILLION AMERICANS BORN BETWEEN 1996 AND 2010 HAVE DIFFERENT IDEAS ABOUT JOBS AND FULFILLMENT

I CANNOT STRESS THE WORD "PERSONALIZED" ENOUGH. • JULIAN FEDER, COFOUNDER, ALKALI FINTECH (FIRST GEN Z ETF, NOW CLOSED); WORKING ON AN AG-TECH STARTUP

3 FACE the FUTURE • ANDREW YEUNG THROWS THE BEST MEETUPS OF YOUNG CREATIVE PROFESSIONALS. ONE NIGHT IN NEW YORK, HE CONVENED SOME OF HIS NETWORK TO DISPEL MYTHS AND REVEAL HOW THEY FEEL ABOUT CULTURE, MARKETING, AND MORE.

The Creative in Most People Business • EACH OF THESE 54 INDIVIDUALS HAS DONE SOMETHING IN THE PAST YEAR THAT NO ONE HAS EVER DONE BEFORE-SOMETHING THAT'S IMPORTANT. THAT'S REAL. AND THAT YOU SHOULD KNOW ABOUT. THEY ARE LIVING PROOF THAT ONE PERSON'S UNIQUE CREATIVE EFFORT REALLY CAN SHAPE THE FUTURE OF BUSINESS.

Francine Coeytaux, Amy Merrill, and Elisa Wells • Cofounders, Plan C

Clément Delangue • CEO, Hugging Face

SangYup Lee • Head of Hyundai and Genesis Global Design, Hyundai Motor Co.

Michelle Layne Lawson • VP, head of design, NBA

Carolyn Bertozzi • Professor of chemistry, Stanford University

Pali Bhat • Chief product officer, Reddit

Lucia Ballard, Ivan Krstić, Erik Neuenschwander, and Katie Skinner • Security engineering and architecture engineering manager; head of security engineering and architecture; head of user privacy; user privacy engineering manager, Apple

Dario Wolos • Founder and CEO, Tacombi

Neha Palmer • CEO, TeraWatt Infrastructure

Caroline Siefarth • R&D food technologist, Delica

Gina Balian and Nick Grad • Co -...